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Rainbow Cinemas / Magic Lantern Theatres
Digital Pre-show
Production Specs



Deadline

Ad Material must be submitted at least one week prior to start date. Material submitted past this deadline or with the wrong specs might be displayed the following week. Any deadlines that are missed may result in a delay of the campaign for which Rainbow Cinemas/Magic Lantern Theatres can not be held responsible.

File Format

For still slides: file formats can be PSD, PDF, TIFF, Ilustrator EPS, high quality JPG
For limited motion slides: layered PSD file

Size

Total area: 960 pixels wide by 600 pixels high Safe area: 865 pixels x 505 pixels for text and logos. Anything outside that area might not display on all screens.

Download Photoshop Template

Colours

All artwork preferred in RGB. Avoid red or blue at RGB levels: 240-255 to reduce colour bleed. Bright colours and high contrasts will look better than muted colours on screen. Avoid very low contrast such as grey / white or pastel combinations.

Text

Minimum font size: 16 pt
High contrast between text and background is always preferable
Minimal amount of text is better. Keep in mind that slides will only stay on screen for 10-12 seconds.
Convert all text to curves (or rasterize) before sending final artwork to avoid font problems.


Required Naming Convention

Please name your files as follows:

{Client Name}-{Slide number}-{Date (Month/Day/Year) spot is to begin airing}.{file extension}

Example: Telus-1-Dec122009.zip

Compression

Please compress your files (with ZIP or Stuffit) if over 10MB. JPG do not need to be compressed.

Submission
Please choose the file you want to send us:

You can also email files if you want to insert a comment (10MB and under only)
preshow@ideumcommunications.com




Technical Support

If you have any urgent questions regarding ad specs or for transfer confirmation, please email us at preshow@ideumcommunications.com
or call Alain at 905-836-0081

Sales Support

Your sales representative can be reached at advertise@rainbowcinemas.ca
or by phone at 306 244.5235 (Saskatoon)
or Toll-Free at 1.877.253.8382.

Conditions

Please note that all creative is subject to approval by Rainbow Cinemas/Magic Lantern Theatres prior to production as per the terms and conditions in your client contract.



Thank you for your business!

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